Humanities Informatics · Digital Humanities · Computational Social Science · Mixed Methods · AI

Ji-Eun Son

Interdisciplinary researcher interested in how AI systems, digital platforms, and mixed methods reshape cultural experience, emotion, communication, and everyday human interaction.

M.A. in Social & Cultural Studies B.A. in Management Science-track background through secondary education Python · Swift · SQL · Stata · SPSS · Machine Learning · Deep Learning · NLP

Research Direction

My research lies at the intersection of humanities informatics, digital humanities, computational social science, mixed methods, and human-centered AI. I am particularly interested in how AI systems, digital platforms, and data-driven environments reshape cultural experience, emotion, communication, and everyday human interaction.

Using computational methods such as NLP, sentiment analysis, topic modeling, behavioral data analysis, and AI-assisted interpretation, I explore how digital traces — including reviews, platform interactions, and user-generated content — can be interpreted as cultural and social phenomena.

My broader goal is to bridge computational methods with qualitative interpretation, especially in areas related to platform culture, AI-mediated experience, digital communication, and emerging forms of human-technology relationships.

How can computational and mixed-methods approaches help us understand the cultural meanings, emotions, and human experiences embedded in digital traces?

Research Interests

  • Humanities Informatics
  • Digital Humanities
  • Computational Social Science
  • Mixed Methods
  • AI and Human Interaction
  • Platform Culture
  • Emotion Data and Digital Culture
  • Review Data-based Cultural Analysis
  • AI Character & Emoticon Culture

Computational Methods Projects

CGV Movie Review Analysis

NLP · Sentiment Analysis · Topic Modeling

A movie review analytics project exploring audience responses, sentiment patterns, and topic structures in Korean cinema review data.

  • Analyzed large-scale CGV movie review data to understand audience perception and content-related responses.
  • Applied text preprocessing, sentiment analysis, and topic modeling to extract interpretable patterns from user-generated reviews.
  • Connected computational text analysis with cultural consumption, audience experience, and platform-based review behavior.
Movie Reviews Cultural Analytics NLP Audience Experience

Smart Home App Review Analytics

NLP · BERTopic · UX Analytics

A computational analysis project examining how users experience smart home ecosystems through app reviews, update contexts, and platform-specific feedback.

  • Collected large-scale user reviews from smart home apps such as LG ThinQ and Samsung SmartThings.
  • Designed a pipeline for preprocessing, embedding, topic modeling, sentiment analysis, and temporal interpretation.
  • Used BERTopic to identify recurring UX concerns, ecosystem integration issues, emotional responses, and service pain points.
  • Explored how app updates may reshape user experience and perceived platform reliability over time.
  • Positioned app review data as a cultural and behavioral trace of human-technology interaction.
Cultural Data Analytics User Experience Smart Home Topic Modeling Platform Studies

AI-Based SaaS Churn Prediction & Retention Strategy

Machine Learning · XAI · Streamlit

An explainable AI project for predicting customer churn and translating model outputs into actionable retention strategies.

  • Built an account-level churn prediction pipeline using subscription, feature usage, support ticket, and account data.
  • Excluded churn event records from model features to prevent data leakage and used them for post-hoc interpretation.
  • Engineered behavioral and operational features such as active subscription ratio, error rate, support response time, days since last usage, and recent upgrade/downgrade flags.
  • Compared machine learning and deep learning models, tuned the operational threshold, and used SHAP for global and local explanation.
  • Developed a Streamlit dashboard to communicate churn risk, model reasoning, and retention actions.
Explainable AI Customer Behavior Predictive Modeling Human Decision Support

E-commerce Behavioral Analytics & A/B Test Simulation

Funnel Analysis · Experiment Design · Statistics

A behavioral analytics project identifying conversion bottlenecks and designing an experiment-based strategy for improving purchase conversion.

  • Analyzed large-scale e-commerce behavioral log data to understand user journeys from view to cart to purchase.
  • Identified funnel drop-offs and product/category-level patterns in user behavior.
  • Designed an A/B test simulation framework to evaluate potential conversion improvement strategies.
  • Translated behavioral data into business recommendations for product and growth decision-making.
Digital Platform Behavior A/B Testing Behavioral Analytics Decision Science

Employee Attrition EDA: Understanding a Company Pain Point

EDA · HR Analytics · Business Problem Framing

An exploratory data analysis project examining employee attrition as a company pain point and translating descriptive patterns into business questions.

  • Explored employee attrition data to identify potential patterns related to turnover risk.
  • Focused on EDA as a problem-framing process before predictive modeling.
  • Connected workforce data patterns with organizational decision-making and retention strategy.
EDA HR Analytics Company Pain Point Organizational Data

Master’s Thesis: Life Satisfaction among Middle-Aged and Older Retirees

Quantitative Sociology · Panel Data · Stata

A social and cultural thesis using Korean panel data to examine factors associated with life satisfaction among retirees.

  • Used KLoSA panel data to analyze the life satisfaction of middle-aged and older retirees.
  • Examined both objective and subjective predictors, including socioeconomic status, perceived social class, and self-rated health.
  • Found that subjective indicators explained life satisfaction more strongly than many objective measures.
  • Developed a long-term research interest in how subjective experience can be operationalized and analyzed through data.
Sociology Panel Data Subjective Well-being Quantitative Research

Exploratory Data Analysis & Cultural Interpretation

Across my projects, EDA is treated not merely as a preliminary step, but as a process for identifying behavioral patterns, refining research questions, detecting data limitations, and designing appropriate modeling strategies.

  • Identified churn-related behavioral signals before predictive modeling.
  • Explored movie review and app review patterns to understand audience experience, UX pain points, and cultural responses.
  • Analyzed funnel drop-offs in e-commerce behavioral logs to inform A/B test design.
  • Used visualization and descriptive statistics to connect technical findings with human-centered interpretation.

In my research direction, EDA functions as a bridge between data science and cultural interpretation: a way to read behavioral traces, platform interactions, and user experience before formal modeling.

Books & Writing Projects

Statistics with Social Science Data

A Korean-language educational book introducing statistical thinking, social science data analysis, and applied quantitative research workflows.

Statistics Social Science Stata Research Education

60 Core Concepts in Machine Learning & Deep Learning

A beginner-oriented conceptual guide to machine learning and deep learning, designed to explain technical ideas in accessible language.

Machine Learning Deep Learning AI Education Technical Communication

Technical Documentation on SaaS Churn Prediction

A project-based technical book documenting the full pipeline from EDA, preprocessing, ML/DL modeling, XAI interpretation, and Streamlit deployment.

XAI Churn Prediction Technical Writing Applied AI

Professional & Cross-Cultural Experience

Project Manager — bbb Korea, 2019

Language and culture NGO project management experience.

  • Prepared an SPSS-based statistical report for the establishment of a Korean language institute in Surabaya, Indonesia.
  • Supported the operation of a public marathon event in collaboration with YTN.
  • Coordinated and managed the university student bbb Probono program.
Language & Culture SPSS Indonesia NGO Project

IT Consulting & Project Management

Professional experience in IT consulting, SI project coordination, and organizational operations.

  • SI Project Management Office — 2022–2024.
  • IT Consulting: ISP/ISMP/BPR/PI/BIG DATA — 2022.
  • Business Planning / PR / Administration — 2019–2020.
  • Social Welfare Program Coordinator — 2018.
  • CEO Academy, Intern — KSA, 2012
PMO IT Consulting Administration Social Welfare

Independent Creative Studio

Founder, Risonanza Studio

Risonanza Studio is an independent creative and technology studio founded by Ji-Eun Son, exploring character-based communication, educational content, software development, and culturally grounded digital products.

The studio reflects my broader interest in how digital platforms, learning experiences, software products, and human expression intersect in contemporary media environments.

Creative Studio Educational Content Character IP Digital Products Software Development

Character IP Development: Gyeol the Fluffy Puppy

An original character IP project developed across small-scale goods, released iOS apps, web pages, and educational digital content.

Character IP Goods Design Released iOS Apps Web Development Educational Content

Future Research Direction

My future research aims to examine digital platforms as cultural environments where human experience, emotion, communication, and technology are continuously shaped.

I am particularly interested in combining computational methods with qualitative interpretation, including review data analysis, sentiment analysis, topic modeling, platform behavior analysis, close reading, and contextual interpretation. This mixed-methods approach allows digital traces to be interpreted not only as data points, but as cultural expressions of everyday experience.

This direction connects humanities informatics, digital humanities, computational social science, platform studies, AI-mediated communication, and human-technology interaction.

Humanities Informatics Digital Humanities Computational Social Science Mixed Methods Platform Culture Human-Technology Interaction

Academic & Technical Background

Education

  • M.A. in Social & Cultural Studies
  • B.A. in Management
  • Science-track background through secondary education
  • Relevant science coursework: General Mathematics, General Biology, Introduction to Chemistry
  • International experience in Australia, Mexico, and France prior to undergraduate study

AI & Software Training

  • SK Networks Family AI Camp, 2026
  • Allen School Swift BootCamp Online, 2024

Technical Skills

  • Programming: Python, SQL, Swift
  • Statistics: Stata, SPSS, regression analysis, panel data analysis
  • Machine Learning: scikit-learn, XGBoost, LightGBM, PyTorch
  • NLP: text preprocessing, sentiment analysis, BERTopic, embeddings
  • Visualization & Apps: Matplotlib, Streamlit, dashboard development

Why Humanities Informatics?

My intellectual path has not followed a conventional linear route. After graduating from high school, I did not immediately enter university. Instead, I spent time reflecting on questions of religion, vocation, and the direction of my life.

During this period, I completed the Discipleship Training School (DTS) with Youth With A Mission (YWAM) in Perth, Australia, and participated in an outreach program in Mexico City. I later studied French at Sorbonne CCFS in Paris, France. Although I eventually returned to Korea due to various personal and practical circumstances, these experiences gave me early exposure to different languages, cultures, social contexts, and ways of understanding human life.

This non-linear path shaped my sensitivity to cultural and social questions. Rather than seeing it as a detour, I now understand it as a formative period that allowed me to encounter difference, uncertainty, communication barriers, and cross-cultural experience before entering formal academic and professional tracks.

Through Social and Cultural Studies, I learned to ask how individuals are shaped by structures, institutions, and cultural contexts. Through data science and AI projects, I learned how large-scale behavioral and textual traces can be modeled, interpreted, and translated into research questions.

Humanities Informatics is where these paths converge. It allows me to combine computational methods, AI-based analysis, statistical reasoning, close reading, and contextual interpretation in order to study how people express emotion, form taste, communicate meaning, and respond to cultural works within digital platforms.

Rather than treating data analysis and interpretation as separate activities, I aim to develop a mixed-methods research practice in which computational results become the starting point for deeper cultural, social, and humanistic interpretation.